The Power of "Pin-Point" Pricing: 4 Offers & an Extra $150,000! [VIDEO]
Posted by Marjorie Dick Stuart on Monday, June 27th, 2016 at 10:43am.
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Today I am going to talk about the power of 'Pin-Point' pricing, and how it helped my seller get an extra $150,000!
One of my favorite clients referred another Cleveland Park seller to me. They wanted to ask for $1,450,000. So we test-marketed it.
There wasn't the response we were looking for... So, I explained the concept of 'Pin-Point' pricing.
It's not about pin-pointing the sales price... It's about pin-pointing the price range that will generate multiple offers and the highest sales price!
It's about pin-pointing the price range that will generate multiple offers...
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So we pin-pointed $1,350,000 and had an open house Sunday afternoon... Sunday night we had 4 offers and sold the house for $1,500,000.
The power of 'Pin-Point' pricing put an extra $150,000 in my seller's pocket!
Thinking of selling? Make sure you get top dollar... Find an agent who understands the power of 'Pin-Point' pricing!
So thanks for watching 'What's Working Now!'
Be on the lookout for my next video... I'm going to tell you about my latest marketing innovation... 'Moving Pictures.'
You won't believe what happened at my open house!
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Posted on Monday, June 27th, 2016 at 4:50pm.